Photo by Xiaolong Wong on Unsplash

Founders vs. Companies

From pitching yourself to pitching your company

I noticed something while watching founders pitch their early-stage startups: when raising their first investment round, the founders “sell” themselves as the main assets of the new venture. Everything revolves around their previous experience, their educational background, their many talents, and skills. It’s everything about them — probably it’s only normal as the idea of their startup is still to be validated by the market.

Later on, when pitching again to raise their second investment round, the founders start “selling” the company. The focus moves from the founders’ biographies to the relevant metrics of traction, be it revenues, monthly active users, corporate clients, or anything of this sort.

The savvy investor notices the switch and sees it as a confirmation that the startup is on the right track.

If the switch is not happening, and the founders keep promoting themselves, it’s a signal that the company is in shallow waters. Quite often, the self-laudatory founders are not even aware of the situation. It is the investors’ role and duty to bring clarity to the matter and force the narcissistic founders to face reality.

As time passes, the company may overtake its founders. In other words, as the company matures, founders must scale with it. But we’ll discuss scaling some other time.




Blogging about Startups and Venture Capital

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

What it Takes for an Entrepreneur to Become a Leader

Startup Investors: An Introduction to Forefront Venture Partners, With Phil Nadel of Forefront…

Have You Created the Dream Life?

dream life


Startup Investors: What’s A Reasonable Growth Rate For Investors, With Sammy Abdullah of Blossom…

O The Spirit Of Entrepreneurship! Knock Three Times, If You Are Here

Playing the long game: A VC’s perspective

Forget the Quick-Wins. Good Solutions Take Time

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cristian Munteanu

Cristian Munteanu

Blogging about Startups and Venture Capital

More from Medium

On Pitching VCs: Insights From a Female Founder

The On-Demand Workforce is a Defining Trend in the Future of Work

What is failure? According to a venture capitalist

Dangers of Founder Worship in Silicon Valley